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The 20 people who run Apple and why you should care

Rama krishna 02/09/16 Mobiles
The 20 people who run Apple - and why you should care
The 20 people who run Apple - and why you should care


Don't know your Angela Ahrendts from your Luca Maestri? No need to be confused. Allow Macworld to walk you through a who's who of Apple executives: the 20 people who run the company

Angela Ahrendts

With the turnaround of Burberry under her belt and famous friends such as Will.I.Am in her contacts book, Angela Ahrendts was destined to bring a new sense of style to Apple when she joined the team in May 2014. Her role as senior vice-president of retail and online stores makes her the only female member of Apple's leadership team. She is now responsible for the operation of sales in 420 high-street stores as well as online sales, currently spanning 39 countries worldwide.

Before joining Apple, Ahrendts' career focused on fashion. Her first job in fashion after graduating with a degree in marketing and merchandising was at Donna Karan. After gaining experience at the fashion house, she later went on to work for Liz Claiborne Inc as the vice president of merchandising. It was whilst in this role that she was offered the position of the chief executive officer of Burberry. After initially turning down the offer, she later accepted, succeeding Rose Marie Bravo in 2006.

Read more: Who is Angela Ahrendts? Ahrendts officially becomes new head of Apple retail

Under Ahrendts' tenure at Burberry the company saw significant economic growth; Ahrendts is credited as leading Burberry into the digital era, expanding sales and growing revenues of £740m to almost £2bn in 2014. This has been achieved largely through Burberry's pioneering movement into online sales as well as through the extensive use of social media. The Regent Street Burberry outlet is considered to be one of the most technologically advanced fashion stores in the world, bringing the digital and physical successes of the company together into one store, a process that Ahrendts was highly involved with.

Ahrendts' other successes include being the UK's highest-paid CEO in 2012 and being a member of the Prime Minister's business advisory council. In addition to this, the American-born vice president was named as an honorary dame commander of the British Empire in April 2014.slideshow image

 


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